Siebel Systems Inc. 15 Jun 2005 released a new version of its hosted
application focusing on collaboration and segmentation.
We work on the eighth release of CRM OnDemand since it
debuted a year and a half ago and the fifth Siebel release in the last year.
New functionality includes group calendaring and task management to
consolidate schedules in a team structure and balance workloads.
New collaboration tools in Siebel OnDemand 8 allow users to create customized
groups, such as a sales team, which can share accounts, contacts, opportunities
and calendars between members. A social networking feature allows users to track
business and social relationships amongst their customers.
Additionally, a segmentation wizard has been added to OnDemand 8 that helps
users break down their customer base for targeted marketing. Customers can be
segmented by buying patterns or demographics. For example, users can send out an
e-mail offering a 10% discount to their best customers.